Dicee Is Making Waves In NYC

Dicee, for a while now, has proven to be the flag bearer of NYC hip-hop with his emerging force, determination, and style. The rapper, aside from rap, has built a brand for himself—he is the founder of the brand YungGoatz, a clothing brand.

In a 2022 interview titled “DICEE FOR THE CULTURE,” he discussed collaborations with major brands like Nike, Jordan, and Adidas, as well as working with DJ Drama.

He gained traction with his song “Where U At,” which made waves in New York City. His recent freestyle “Rain On Me” was widely accepted by fans and is receiving significant attention in New York City, making him a beacon of hope NYC hip-hop might just be having now.

New York City, for decades, has been the “headquarters of hip-hop,” producing prominent legends in the hip-hop industry who’ve held the culture high, like Nas, Jay-Z, 50 Cent, The Notorious B.I.G., Kanye West, Pop Smoke, Jadakiss, Rakim, Wu-Tang Clan, LL Cool J, and DMX. They were all deeply influenced by NYC culture, setting the standard for unique lyricism, style, and authenticity.

Somewhere along the way, some of these artists who were meant to carry the torch of NYC hip-hop found themselves at loggerheads and fell off course, some on retirement while others have simply dedicated their time more to other things, while others simply working for personal gain rather than the good of NYC hip-hop culture prioritizing their own success over preserving or pushing the NYC hip-hop movement forward. Casanova going to jail—one of the forces who pulled the culture to another level—and the murder of Pop Smoke in 2020 marked a devastating turning point. Pop Smoke was basically the face of Brooklyn drill—the proper energy NYC hip-hop needed—turning the streets of NYC into a ghost town, figuratively.

But just when NYC hip-hop was about to lose its essence, emerging rapper Dicee0417 has brought back the spice with his song “Where U At” and his freestyle “Rain On Me,” reviving the culture with his wordplay, pen game, charisma, and delivery—breathing fresh air once more into a city that once set the standard for rap. He further proves he’s not just an artist but a movement, here to stay and make things happen again.